Abstract: The sharing economy breaks the traditional quasi-public goods supply pattern dominated by governments, realizing the transformation from administrative fixed distribution to market-oriented and individualized on-demand matching. The features of pubic goods and the emergence of market failures make it necessary to govern the sharing bikes; while the fragmentized governance dilemma need to have a holistic governance, it is imperative to govern the sharing bicycles holistically. In view of the current practice, the sharing bikes governance falls into three kinds of dilemmas: fragmentation of the subjects, fragmentation of the objectives, and fragmentation of policies. Against the above-mentioned dilemmas, it is suggested to establish a holistic governance path for the sharing bikes, including integrating the subjects to establish a joint governance pattern by multiple entities and to get rid of the fragmentized dilemma of the governance subjects, integrating the objectives to establish a coordinated and unified goal to get rid of the fragmentized dilemma of governance objectives, and integrating the policies to strengthen the top-level design and grass-roots innovation to get rid of the fragmentation dilemma of the governance policies.

Key words: sharing economy；quasi-public goods；sharing bicycles; fragmentation; holistic governance