Abstract: From the perspectives of administrative contract system and political promotion competition, this paper analyzes the formation logic of the strategic interaction in terms of trademark administrative protection among provincial regions. Then based on China's provincial panel data from 2001 to 2017, it employs a spatial econometrics model to identify the types of strategic interaction of the administrative protection of trademarks. The findings indicate that in terms of trademark administrative protection, from 2001 to 2010, there is no strategic interaction of mutual imitation among provincial regions in China, but from 2011 to 2017, there is strategic interaction of mutual imitation among provincial regions in China. After changing the performance indicators of trademark administrative protection and considering the endogeneity of the control variables, the estimation results show that the research conclusions are robust. This means that we can further strengthen the formation logic for the strategic interaction of the administrative protection of trademark at provincial regions and give full play to the effect of“top competition”of trademark administrative protection at provincial regions to improve the performance level of trademark administrative protection, so as to promote corporate innovation and high quality economic development.

Key words: provincial inter-region, trademark administrative protection, policy coordination, protection of intellectual property