Research on Organizational Stigma and Choice of Entry Modes of Chinese Enterprises in Overseas Markets: An Empirical Analysis Based on Listed Companies

Abstract

Abstract: From the perspective of organizational stigma and based on the organizational legitimacy theory and the resource-based view, this paper adopts the event that Chinese enterprises first carried out outward foreign direct investment during the period of 2006-2015 as the research samples and employs the Logit regression analytical method to explore the influence of organizational stigma on the choice of entry modes of Chinese enterprises in overseas markets. It also analyzes the adjustment effect of home country area system environment and the enterprise ownership nature in that influence. The results show that organizational stigma has a significant negative impact on Chinese enterprises to choose the sole proprietorship mode to enter the overseas markets, namely, the existence of organizational stigma makes Chinese enterprises more inclined to choose joint venture mode to enter the host country market; while the home regional institutional environment strengthens the negative correlation between the two, and the nature of ownership has a weakening effect on the above-mentioned negative effect.

Key words: organizational stigma, threshold of legality, sole proprietorship, joint venture

CLC Number:

F272

ZHANG Ning-ning, DU Xiao-jun. Research on Organizational Stigma and Choice of Entry Modes of Chinese Enterprises in Overseas Markets: An Empirical Analysis Based on Listed Companies[J]. Contemporary Finance & Economics, 2020, 0(1): 77-88.

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