虚拟品牌社区顾客价值共创互动行为的测量及验证

卜庆娟1，2，金永生1，李朝辉2

Measurement and Verification of Customer Value Co-Creation Interactive Behaviors within Virtual Brand Community

BU Qing-juan1,2, JIN Yong-sheng1, LI Zhao-hui2

当代财经 . 2016, (05): 423 .