名人代言研究的热点、前沿与分析框架——基于Web of Science核心合集文献的计量分析
许基南,聂烜
On the Hotspots, Frontiers and Analytical Framework of Celebrity Endorsement Research: A Quantitative Analysis Based on the Core Collection Literature of Web of Science
XU Ji-nan, NIE Xuan
当代财经
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2019, (06): 1823
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