竞争品牌应对策略对产品伤害危机负面溢出效应的影响

王珏，方正，李蔚

On the Influence of Coping Strategies of Competing Brands on the Negative Spillover Effect from Product Harm Crisis

WANG Jue, FANG Zheng, LI Wei

当代财经 . 2014, (07): 1705 .